Which of the following is a disadvantage of negative advertisements?

A. The more negative the television advertisements, the less likely they are to get free media coverage.
B. Candidates and their campaign managers avoid negative advertisements because they do not help the candidates.
C. Extreme ads may create sympathy for the candidate being attacked rather than support for the attacker, particularly when the charges against the candidate being attacked are not credible.
D. They are less likely than positive ads to grab the viewers' attention and make an impression.
E. They are less likely to focus on substantive political issues, and thus they do a poorer job of informing the voters about important campaign issues than positive ads do.


Answer: C

Political Science

You might also like to view...

Which right is granted in the 1st Amendment?

a. the right to keep and bear arms b. the right to peaceably assemble, and to petition the government for a redress of grievances c. the right against unreasonable searches and seizures d. the right to a speedy and public trial

Political Science

One in five Americans lives in the "BosWash megalopolis."

Indicate whether the statement is true or false.

Political Science

Which of the following is least likely to be an elected, statewide office?

A. Attorney General B. Secretary of State C. Comptroller D. Lieutenant Governor

Political Science

After you have developed a research idea, the next step is to

a. determine if the study is feasible. b. review the literature. c. write a scientific hypothesis. d. write a null hypothesis.

Political Science