Which of the following statements is not true about factor rotation?

A) Through rotation, the factor matrix is transformed into a simpler one that is easier to interpret.
B) Rotation affects the communalities and the percentage of total variance explained.
C) Preferably, each factor should have a nonzero, or significant, loadings or coefficients for only some of the variables.
D) Different methods of rotation may result in the identification of different factors.


B

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Flurrbies, a brand of unique winter accessories that quickly fell in and out of favor with customers, is an example of a ________

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Big Data is usually characterized by three Vs: volume, velocity, and variety. Which of the following statements best describes the velocity of data?

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