A company that sells sleeping bags logically targets customers who like camping
If the company wants to sell bags that keep campers warm to 30 degrees below 0, the company needs to target people who camp in the winter and people who live or camp in very cold climates, such as North Dakota and Alaska. Targeting such a precise group of customers is known as niche marketing.
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Niche marketing consists of dividing market segments even further, to microsegments for which sales may be profitable.
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Performance reports are often part of a managerial reporting system known as a responsibility accounting/reporting system
Indicate whether the statement is true or false
Match the country and the dominant feature of its labor relations system.
1. Voluntarism 2. Government controlled unions 3. Works councils 4. Enterprise unions 5. Exclusive representation a. Germany b. Mexico c. japan d. United States e. Great Britain
Computer and internet fraud involves:
a. pornography b. unauthorized use of computers and computer files c. tax evasion d. consumer fraud e. none of the other choices are correct
The conventional measure of liquidity is the current ratio, which compares the current assets to current liabilities on a relative basis.
Answer the following statement true (T) or false (F)