Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines. One frequent flyer between the United States and Japan noted the Singapore cabin crew gives the impression that it is truly their pleasure to serve the passengers. Seating has been designed to provide comfort in the airline's wide body planes. In first class, the seats are referred to as sky suites because they are so roomy. Every meal is carefully planned and served. The commitment to making the long flight as pleasant as possible indicates Singapore Airlines:
A. Does not use internal marketing
B. Considers reliability more important than empathy
C. Wants to increase the number of service encounters it has with a customer
D. Has a service culture
E. Does not rely on physical evidence
Answer: D
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