Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?
A. brokers
B. wholesalers
C. retailers
D. manufacturers
E. agents
Answer: B
You might also like to view...
Disadvantages of ________ are that hackers can influence research and competitors can learn about marketing firms' plans
A) mail surveys B) telephone surveys C) mall intercepts D) focus groups E) online research
Virgen Kennel uses tenant-days as its measure of activity; an animal housed in the kennel for one day is counted as one tenant-day. During May, the kennel budgeted for 3,700 tenant-days, but its actual level of activity was 3,690 tenant-days. The kennel has provided the following data concerning the formulas used in its budgeting and its actual results for May:Data used in budgeting: Fixed Element per MonthVariable element per tenant-dayRevenue - $26.40 Wages and salaries$2,500 $6.10Food and supplies 1,300 9.70Facility expenses 8,600 2.60Administrative expenses 6,800 0.40Total expenses$19,200 $18.80?Actual results for May: ?Revenue$92,626 Wages and salaries$23,919?Food and supplies$37,833?Facility expenses$18,594?Administrative
expenses$8,386???The net operating income in the planning budget for May would be closest to: A. $3,883 B. $8,844 C. $8,920 D. $3,905
Judy believed that Ray and Don were partners in an automotive repair business. Ray and Don were not partners. Ray owned the business as a sole proprietor. Ray, however, allowed Don, his unemployed brother-in-law, to be around the business. When Judy was having her car repaired, Ray told her "my partner here, Don, will give you a ride to work this morning so you can leave your car here. He will
give you a ride back here after work and your car will be done." Judy allowed Don to drive her to work. While riding with Don, Don accidentally ran a stop light and caused an accident. Judy was hurt and claims that both Don and Ray are liable to her. Is she right? a. Yes. This illustrates a partnership by estoppel. b. No. Don was not a partner in the business. c. No. Don was a dissociated partner. d. No. There was no intent to have a partnership.
Three Dogs, Inc., a wholesaler of bar equipment, has been in business for ten years but sales have leveled off. It has a very loyal customer base, but the board of directors is afraid that if it does not continue to gain new clients, it will eventually be pushed out of business by the competition. Three Dogs maintains an active email database and sends notices of discounts and specials pricing to clients on a regular basis and has an excellent loyalty program. It provides excellent customer service and receives excellent ratings on Yelp and other business rating sites. It would like to reach more retail businesses to market directly to them. If it could pick up 12 new clients a year for five years, and retain them, it would meet its objectives. It is considering marketing directly to
consumers of alcohol and promoting the quality of its products in order to prompt retail customers to demand Three Dog products in the bars and taverns they visit. What would be the best social media for it to use to reach retail businesses directly. A. YouTube B. Facebook C. Twitter D. LinkedIn