Match the following terms and the descriptions of sampling procedures:

A. Divide the population by the desired sample size to establish that every nth person should be selected; select a random number to establish where in the list to begin selection.
B. A two-stage sampling process used when the researcher cannot identify a complete listing of the population.
C. Population is divided according to homogeneous groups; randomly select participants from each group.
D. Every person has an equal chance of being selected; individuals are selected one at a time and independently.


A. Systematic sampling
B. Cluster sampling
C. Stratified random sampling
D. Simple random sampling

Communication & Mass Media

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