How does creativity affect decision making?

Question

What will be an ideal response?

Answer 1

Answers will vary. Personal creativity plays a role in the decisions made in organizations every day. We can define creativity as a process influenced by individual and organizational factors that results in the production of novel and useful ideas, products, or both.The four stages of the creative process are preparation, incubation, illumination, and verification. Preparation means seeking out new experiences and opportunities to learn because creativity grows from a base of knowledge. Incubation is a process of reflective thought and is often conducted subconsciously. During incubation, the individual engages in other pursuits while the mind considers the problem and works on it. Illumination occurs when the individual senses an insight for solving the problem. Finally, verification is conducted to determine if the solution or idea is valid. Verification is accomplished by thinking through the implications of the decision, presenting the idea to another person, or trying out the decision. Please see the section "Individual Influences on Decision Making" for more information.