The balanced scorecard was developed by
a. Robert S. Kaplan.
b. David R. Norton.
c. David R. Norton and Robert S. Princeton.
d. Robert S. Kaplan and David R. Norton.
D
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________ is a technique that attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes
A) Internal analysis of preferences B) External analysis of preferences C) Conjoint analysis D) Correspondence analysis
Head benefits are emotional reasons for buying a product or service
Indicate whether the statement is true or false
In countries with socialist influences, what cultural value orientations are likely to be reinforced?
a) Individualist and market b) Hierarchical and collectivist c) Low power distance and individualist d) Low power distance and collectivist
Which of the following is true of maquiladoras?
A) They discourage foreign businesses from outsourcing. B) They assess tariffs only on the value-added work done. C) They originated in China. D) None of the above E) All of the above