In 1908, Thomas Edison united the 10 companies that held all the necessary patents for film production into the Motion Picture Patents Company (MPPC), which was often simply called the

A. Hays Office.
B. Conglomerate.
C. Cartel.
D. Trust.


Answer: D

Communication & Mass Media

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Semanticist S. I. Hayakawa refers to connotation as "the aura of feelings, pleasant or unpleasant, that surround practically all words."

Indicate whether the statement is true or false

Communication & Mass Media

According to Fayol, ________ refers to the principle that an employee should receive orders from only one supervisor

A) chain of command B) loyalty C) common sense D) unity of command

Communication & Mass Media

The three-note chime that introduces NBC is a trademark

Indicate whether the statement is true or false

Communication & Mass Media

For which event did McCombs and Shaw's landmark study examine the public's and the media's agendas?

A. the 1968 presidential election B. the 1989 fall of the Berlin Wall C. the implementation of the New Deal during the Great Depression D. the invention of the television

Communication & Mass Media