Which of the following is NOT true about a firm practicing the marketing concept?
A. Satisfying customers leads to customers defecting to the competition.
B. Everyone in the organization focuses on satisfying customers.
C. Firms build profitable customer relationships.
D. Offering superior customer value attracts customers.
E. All of these are true.
Answer: A
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Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
A) geographic segmentation B) benefit segmentation C) occasion segmentation D) demographic segmentation E) psychographic segmentation
A manager taking corrective actions when the organization experiences unexpected disturbances is performing within the ______ of managerial roles.
a. Informational category b. Decisional category c. Interpersonal category
Which of the following is true about competencies?
A. They focus on average performance rather than optimum performance. B. They fail to provide a common basis for working together. C. They discourage employees from assuming leadership roles. D. They tend to be unfair to the employees by justifying pay differences based on inferred proficiencies. E. They make people lose their focus.
Two years ago, Synergy Inc. issued a 15-year callable bond with a $1,000 face value and a 12 percent coupon rate of interest (paid semiannually). The bond cannot be called until five years after issue, at which time the call price will equal $1,120. Currently, the bond is selling for $989.What is the bond's yield to call (YTC).
A. 7.88% B. 15.76% C. 12.45% D. 12.17% E. 12.56%