Which of the following statements most closely describes the people in the buying center of a medium-sized manufacturing plant?
A. Most government units use a formal buying center to arrive at buying decisions.
B. The purchasing manager is an occasional member of the buying center.
C. The buying center avoids cross-functional teams whenever possible.
D. The composition of the buying center remains constant over long periods of time.
E. The composition of the buying center depends on the specific item being purchased.
Answer: E
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