Vaikel Inc., an automobile manufacturing company, conducts a survey to find out people's opinion about its latest car, Vaikel 6.0, and their level of satisfaction with it
It requests a few people who recently purchased Vaikel 6.0 to participate in the survey and asks them to log on to a certain Web site at a given time. After they log on to the site, an online moderator runs a discussion about the car and allows the participants to respond. In this case, Vaikel uses a(n)__________for conducting a survey.
Fill in the blanks with correct word.
ANSWER: online focus group
Vaikel Inc. uses an online focus group to conduct its survey. In online focus groups, participants are requested to log on to a particular site at a particular time scheduled for them. In such cases, a firm develops a discussion guide similar to the one used for a conventional focus group, and a moderator runs the group by typing in questions online for everyone to see.
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