The idea that companies make gifts that might not have a direct or immediate benefit to the bottom line, but that generally help maintain a healthy society in which to do business is called
a. marketing
b. enlightened self-interest
c. cause-related marketing
d. advocacy
e. market failure
b. enlightened self-interest
You might also like to view...
Answer the following statements true (T) or false (F)
1. The payback and accounting rate of return methods are often used to perform an initial screening of investments. 2. The payback method provides management with valuable information about the time period in which the cash invested will be recouped. 3. The net present value and internal rate of return methods are appropriate for longer-term investments because they ignore the time value of money. 4. Cash inflows include future cash revenue generated from an investment and any future residual value of the asset but exclude any future savings in ongoing cash operating costs resulting from the investment. 5. Most capital budgeting methods focus on accrual-based income.
In your tables of contents, you should make division titles ________________
a. as short as possible b. as specific as possible c. alphabetical d. boldface
Which sentence is correctly punctuated?
A) On the other hand we could use the Web to reach more customers. B) On the other hand; we could use the Web to reach more customers. C) On the other hand, we could use the Web to reach more customers.
________ represent(s) money that is owed to creditors.
A. Cash flow B. Liabilities C. Assets D. Owner equity