Which of the following is the best example of a quantitative research method?
a.) interviewing people about the last book they read
b.) conducting a survey of how often people read
c.) observing children as they learn to read
d.) analyzing the language style of newspaper ads
Ans: b.) conducting a survey of how often people read
FEEDBACK: Quantitative methods seek to obtain information about the social world that is already in, or can be converted to, numeric form. A survey of how often people read could be easily quantified, though it is possible that data obtained from other methods, such as content analysis, could also be quantified.
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