The CFP designation is reserved for those individuals that have successfully completed a series of exams covering all aspects of financial planning
Indicate whether the statement is true or false
TRUE
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The Lauren Company's payroll summary showed the following in November: Sales department salaries $10,000 Supervisor salaries 20,000 Assembly workers' wages 45,000 Machine operators' wages 35,000 Maintenance workers' wages 15,000 Accounting department salaries 5,000 What amount would be included in direct labor in November?
a. $25,000 b. $80,000 c. $45,000 d. $140,000
Which of the following statements reflects the marketing concept?
A) Focus on making continuous product improvements. B) Undertake a large-scale selling and promotion effort. C) Emphasize an inside-out perspective. D) Consider customer focus and value as the paths to sales and profits. E) Focus on a product-centered make-and-sell philosophy.
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products."In planning a preapproach for a multinational corporation, Peter Austin should first:
A. identify and analyze its buying center. B. determine a sales call objective. C. conduct a vendor analysis. D. consider the types of gifts used in the industry in which the prospect operates. E. develop customer features, advantages, and benefits.
A magazine with a circulation of 2,500,000 has a per-page advertising rate of $30,000 . Sixty percent of the magazine's readers are target customers for the retailer. The retailer's real cost per thousand for this magazine is _____
a. $12 b. $20 c. $114 d. $192