Which of the following statements is TRUE?
A. Frequent shopper programs are inexpensive to implement and manage.
B. It is easy to make changes in CRM programs.
C. It is clear that CRM programs increase customer spending and loyalty.
D. It is hard to gain competitive advantage with CRM as programs can be duplicated.
E. The effects of frequent shopper programs are unlimited.
D. It is hard to gain competitive advantage with CRM as programs can be duplicated.
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In addition to handling complaints about advertising to children, the Advertising Self-Regulatory Council now prescreens ads directed to children
Indicate whether the statement is true or false
Merchants are not required to warrant that the goods they sell are fit for their ordinary purpose
a. True b. False Indicate whether the statement is true or false
Shelby offers to make digital copies of Relay Company's business conference videotapes, CDs, DVDs, and other media for $500. Under the mailbox rule, Relay's acceptance by e-mail will be considered effective when A) received
B) sent. C) followed up by a confirmation letter sent by regular mail. D) composed on a Relay computer.
Which of the following is true of direct-response advertising?
A. It does not use the Internet as a means of advertising. B. It primarily targets professionals such as doctors, lawyers, and engineers. C. It targets wholesalers, retailers, and other members of the supply chain. D. It is also known as primary-demand advertising. E. It encourages consumers to purchase straight from the manufacturer.