Category management is a merchandising technique that focuses on the performance of
A. store atmospherics.
B. competing brands.
C. a product category.
D. individual brands.
E. a store's layout.
Answer: C
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Which one of the following adjustments increases net income for the period?
a. Recognition of the amount of supplies used b. Recognition of interest on a note receivable c. Recognition of wages earned, but not paid to employees d. Recognition of rent costs that had been paid to the landlord in advance
Which of the following is a finding of the Treadway Commission?
a. Financial statement frauds occur very often, the average fraud lasts about two years. b. The CEO perpetrates the fraud in 72% of the cases. c. While financial statement frauds occur infrequently, they are extremely costly. d. Financial statement fraud occurs mostly in companies that are listed.
Phil believes that the dealership should lower car prices to capture a higher share of the market. Which statement best supports Phil's argument?
A) Short-term profits will not be affected by lower prices if a firm is an e-retailer. B) Competitors will lower prices to gain market share, and a price war will ensue. C) Firms with large market shares are publicly owned but less strictly monitored. D) A temporary reduction in profits could lead to long-term future profits because of greater market share. E) A company with the largest share of the market can cut costs and raise prices without the public noticing or switching to competitors.
When creating a message about a series of events or a process, the minor details should be listed
a. in order by process. b. in order from the most important to the least important. c. in random order. d. in order of simple to complex.