The Internet and social media are changing communication-this can certainly be seen in the PR landscape. What are some ways technology has altered PR? What is the impact on PR professionals? The various publics? In your opinion, what does this mean for the future of PR? What changes have you seen made to PR strategies through your use of social media and the Internet? What changes would you recommend going forward if you were working in this industry?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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The survey of top-ranked speaking skills conducted by your

textbook's authors found that both working professionals and student respondents rated "overcoming/reducing nervousness/stage fright" among the top-ten important speaking skills. Indicate whether the statement is true or false

Communication & Mass Media

Margarita is having an important conversation with her father through text messaging. According to social information-processing theory, how is Margarita's ability to communicate relational and emotional messages impacted in since electronic communication lacks nonverbal cues?

A. Margarita cannot express these kinds of messages. B. Margarita can express these kinds of messages more accurately. C. Margarita can express these kinds of messages, but it may take her more time. D. Margarita can express relational messages but not emotional messages.

Communication & Mass Media

Silence can be an effective tool in emphasizing a particular word or sentence

Indicate whether the statement is true or false.

Communication & Mass Media

Excessive praise may create anxiety.

Answer the following statement true (T) or false (F)

Communication & Mass Media