To physically connect a workstation to a LAN requires a
a. file server
b. network interface card
c. multiplexer
d. bridge
B
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Which of the following factors affects the allocation of funds between advertising and promotions?
A) the total amount of resources available B) the mission and vision of the organization C) the number of potential customers in the target market D) the functional background of the CEO
In TCE uncertainty means:
a. Being lost in the detail b. Not being able to control the contingencies of contracts c. Being irrational in planning d. None of the above
Under a centralized organizational system, the responsibility for planning and controlling the advertising and promotional functions lies with the
A. art director. B. account planning supervisor. C. brand manager. D. product manager. E. marketing communications manager.
Which of the following statements is true of the flow of product and period costs for a manufacturer?
A) When the manufacturing process is completed, the costs are transferred to the Work-in-Process Inventory account. B) The cost of the finished goods that the manufacturer sells becomes its Cost of Goods Sold on the income statement. C) Period costs remain in inventory accounts on the balance sheet until the product is sold. D) All product costs that have been paid are expensed and reported on the income statement at the end of the accounting period.