What is the American Marketing Association's (AMA) definition of marketing and what does marketing entail?
What will be an ideal response?
According to the AMA, marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing entails the processes that focus on delivering value and benefits to customers, not just selling goods, services, and ideas.
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The _______ process will help you bridge professional excellence with communication and technology and help you excel in the workplace.
a. interview b. KEYS c. evaluation d. none of the above
A change in accounting estimate is always accounted for
A) using a prior period adjustment. B) retrospectively. C) using the cumulative effect method. D) prospectively.
Which of the following was a feature of the period from the late 1980s to the late 1990s in terms of workplace diversity?
A. shifting from compliance and focusing only on women and minorities to including everyone B. focusing on complying with laws and regulations, such as Title VII of the Civil Rights Act C. seeing workplace diversity as a core business issue, important to achieve business success, profitability, and growth D. developing corporate programs to help improve self-confidence and qualifications of diverse individuals so they can "fit in"
Trading investments are categorized on the balance sheet as ________
A) fixed assets B) current assets C) intangible assets D) short-term liabilities