Nielsen (formerly Arbitron) is the major player in audience measurement

A. TRUE B. FALSE


TRUE

Communication & Mass Media

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What is a sentence called that has two independent clauses separated by a coordinating conjunction and a comma?

a) Compound b) Simple c) Complex d) Compound-complex

Communication & Mass Media

Family definitions that primarily focus on how family members act to create a sense of family are called:

a. Functional definitions b. Action-based definitions c. Family creation definitions d. Biological definitions e. Behavioral/transactional definitions

Communication & Mass Media

Which of the following is a characteristic of a persuasive speech?

A. urging people to adopt a belief B. discussing what is C. avoiding subjective language D. giving facts and information

Communication & Mass Media

Jordan is responsible for training new employees at the restaurant where she works. She must let them know how to greet customers correctly, where to find the specials for each day, and how to ensure repeat business. What is Jordan's goal during these training sessions?

A. to entertain B. to introduce C. to persuade D. to inform

Communication & Mass Media