A focus group interview conducted by two moderators where one moderator is responsible for the smooth flow of the session, and the other ensures that specific issues are discussed is called a ________
A) two-way focus group
B) dueling-moderator group
C) dual-moderator group
D) respondent-moderator group
C
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Income is a more important segmentation variable than population in the case of low-priced products
Indicate whether the statement is true or false
A company can enter a foreign market through a ________, which is a complete form of licensing in which the company offers a complete brand concept and operating system
A) contract manufacturing B) cooperative agreement C) management contract D) joint venture E) franchising arrangement
A differentiation strategy works best when a
A. firm has tangible resources, its focus of competition shifts to price, and equivalent substitutes are readily available. B. firm has intangible resources, is able to pass on increases in supplier cost to the customer, and its differentiation appeal creates customer loyalty. C. firm's differentiated products are commoditized, and costs of providing uniqueness do not rise above the customer's willingness to pay. D. firm's focus of competition shifts to price, and when increasing differentiation of product features do not create additional value.
DIY Fasteners Company decides to consolidate its operations with Evergrip Studs, Inc, to form Fit-Rite Bolts & Screws Inc Evergrip had rights in certain property. After the consolidation, Fit-Rite acquires the rights A) automatically
B) only after completing certain additional statutory procedures. C) only if Evergrip's former shareholders expressly approve. D) only if the acquisition is a specified result of the consolidation.