Answer the following statement(s) true (T) or false (F)

1. Convenience goods would normally be distributed through Channel A, the direct channel.
2. Industrial products tend to use much shorter channels than consumer products.
3. A vegetable grower who owns the land to grow vegetables, the seed company from which the seeds are processed, the fertilizer company, the trucking company that transports the vegetables to be sold, and the stores that retail the vegetables is practicing vertical integration.
4. Vertical marketing systems have become less popular in recent years due to globalization.
5. In a corporate VMS (vertical marketing system) channel organizations remain independent but one member dominates the others.


1. FALSE
2. TRUE
3. TRUE
4. FALSE
5. FALSE

Business

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Business