After four years of product development, Procter & Gamble recently introduced a new, improved disposable diaper
Pampers Rash Guard diapers are designed to prevent diaper rash and represent the first time a company has made a medical claim for its diapers. What kind of innovation do the new diapers represent?
A) platform-based innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) continuous innovation
E) none of the above
D
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Why is it important to know your listening goals?
What will be an ideal response?
Power derived from ________ is a special form of information power accorded to those seen as having achieved some level of command and mastery of a body of information.
What will be an ideal response?
A broad-scope strategy:
A. offers a way of reducing some competition-related risks. B. is vulnerable to the risk that market demand does not materialize as expected and/or changes over time. C. opens the firm up to many different "fronts" of competition. D. focuses the firm on producing customized products, localized business operations, and high levels of craftsmanship.
DeFeet InternationalDeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious
athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.Refer to DeFeet. DeFeet's _____ is what its customers give up to obtain their apparel. A. product strategy B. place strategy C. price strategy D. promotion strategy E. positioning strategy