Statistical information about your audience such as age, gender, academic majors, work experience, socioeconomic level, and interests is called audience ________
What will be an ideal response?
demographics
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This event tested the power of the press:
a. the Philippine insurrection b. the assassination of President William McKinley c. the Spanish-American War d. the presidency of Theodore Roosevelt e.all of these choices
One way in which listeners resist persuasion is to attend to and remember only the parts of a message that they already agree with and to interpret ambiguous messages in a way that supports what they already believe. When listeners engage in this process, they are resisting persuasion by __________.
A. ignoring the question B. selective acceptance C. selective listening D. belittling the source
Janis loved watching TV. She really liked to get into shows so that she could forget the problems she was facing. Which theory would best explain the impact that watching television has had on Janis?
a. magic bullet theory b. uses and gratification theory c. cultivation theory d. cultural studies theory e. media literacy theory
A fictitious situation that has a realistic application is known as a/an
a. example. b. hypothetical example. c. illustration. d. narrative.