Which of the following is an advantage of publicity?
A. control over any inappropriate word-of-mouth marketing
B. perception of being endorsed by the media
C. control over the timing of information release
D. accuracy of the information being publicized
E. high control over the information being conveyed
Answer: B
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Which of the following statements is true of state action?
A. State action is not involved if policies are mandated by federal law. B. Private deprivation of individual liberties is permitted only if interference of state action is prohibited by statute. C. The Constitution protects an individual only against governmental activity, usually called state action. D. The constitutional checks on governmental power do not apply to the Congress.
Which colors would be best suited to produce emotional, vibrant, hot, and active responses from customers?
A. White, eggshell, ecru, and other white hues B. All the colors of the rainbow C. Blue and green tones D. Red, gold, and yellow tones E. Pink, red, and magenta tones
Name two paralinguistic skills to cultivate for effective speech delivery. How are these two skills related? How do they work together in a speaker’s presentation?
What will be an ideal response?
International copyright protection:
a. is automatic for works created in member countries of the Berne Convention. b. is granted for the life of the author plus 70 years under the Berne Convention. c. is not yet available for computer programs. d. lacks any enforcement capability for overseas infringement of works authored in the United States.