A credit card company tells its clients that 1 percent of every purchase made on grocery goods will be passed on to local food banks in their community. This is an example of ______.
a. direct donor contributions
b. cause-related marketing
c. reactive giving
d. in-kind donations
b. cause-related marketing
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Which of the following is NOT one of the subsystems of the marketing information system?
A) internal reports B) marketing intelligence C) marketing decision support D) marketing research E) consumer information support system
During the year, The Mound Company purchased $1,920,000 of inventory. The cost of goods sold for the year was $1,800,000 and the ending inventory at December 31 was $360,000 . What was the inventory turnover for the year?
a. 6.0 b. 5.0 c. 5.3 d. 6.4
Use the following data to compute total manufacturing costs for the month: Sales commissions$10,800 Direct labor 39,600 Indirect materials 15,200 Factory manager salaries 7,200 Factory supplies 9,000 Indirect labor 6,300 Depreciation-office equipment 5,000 Direct materials 40,500 Corporate office salaries 42,500 Depreciation-factory equipment 7,500
A. $125,300. B. $58,300. C. $45,200. D. $84,800. E. $141,100.
. Identify the example of polarized traits.
a. Disciplined; playful b. Proud; humble c. High energy; quiet at rest d. All of these