What is the principle of utility?

What will be an ideal response?


Ethical behavior comes from that which will provide the greatest good for the greatest number.

Communication & Mass Media

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What is the danger of the “tech trap” as it applies to perception?

a. Technology is a medium for inferences rather than facts. b. It has created an expectation of instant gratification. c. We often substitute technology for personal contact. d. It increases our tolerance for rudeness.

Communication & Mass Media

Even if you know a lot about your speech topic, you should still do research in order to discover interesting facts and perspectives you may not have been aware of

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1.The most significant returns on investment for the OSA campaign was increasing membership. 2.The Love is Love campaign celebrated mothers and daughters. 3.Research indicated that the very act of allowing same-sex marriage was economically beneficial for both the travel and wedding markets. 4.The strategy of the Love is Love wedding was to provide only gay couples with the chance to marry. 5.The Love is Love event was one of Fort Lauderdale’s most awarded single campaigns.

Communication & Mass Media

In giving advice for a speech of demonstration, the text recommends that speakers avoid

a. attempting to do too much by adding presentation aids. b. skipping steps the audience is familiar with. c. demonstrating every stage in the sequence. d. trying to label or name the steps.

Communication & Mass Media