Dow Chemical hires science and engineering graduates to explain the advantages of its products-and how to dispose of them in an environmentally friendly manner-to prospective customers. What type of salesperson is this?
A. order taker
B. new-account salesperson
C. order getter
D. consultative salesperson
E. technical specialist
Answer: E
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Which statement is true regarding the use of a problem-cause-solution organizational pattern?
a. Listeners are more likely to be persuaded when they understand why the problem is a problem. b. Listeners are more likely to be persuaded if you give them innovative and new solutions. c. Listeners are more likely to be persuaded when they already agree with your solutions. d. Listeners are more likely to be persuaded when they see a connection between problems and causes.
Name Maker is an online company that sells high-end gift wrapping that can have custom slogans or names printed on it, such as the name of a person celebrating a birthday or a couple who is getting married. This made-to-order gift-wrapping is priced from $24.95 to $32.95 per 12-foot roll. This is an example of
A. "Tiffany/Walmart" marketing. B. family branding. C. synergistic marketing. D. mass customization. E. specialty customization.
The ability to plan projects effectively is an attribute of a project manager
Indicate whether the statement is true or false
Projects with potential for high returns generally have a low degree of uncertainty and risk.
Answer the following statement true (T) or false (F)