Explain both sides of the argument — for and against — branding in a nonprofit
What will be an ideal response?
For:
• Creates name recognition to aid in fundraising and volunteer recruitment
• It helps to communicate the nonprofits' unique contribution to society
• It helps the nonprofit serve its constituents better by establishing its uniqueness in a very cluttered nonprofit world
• It reflects the organizations' mission and values
Against
• De-humanizes human services by making it a "commodity" – creating a "nikefication" of social constructs such as faith, history, culture, etc. and making them analogous to jeans.
• It costs too much
• It fosters "unhealthy competition"
• It promotes hoarding of information
• It leaves donors and supporters confused about how their support is making a difference, versus just "promoting' the nonprofit
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Primary data can be collected in several ways. Installing CCTV cameras in a retail store whereby consumers' actions can be recorded is an example of ________
A) focus group research B) survey research C) observational research D) behavioral research E) experimental research
Many companies have been able to extend the life cycles of their ______ products by offering them in foreign countries.
A. mature B. introductory C. growth D. decline
If you have more than one related point in an e-mail:
a. use numbers for the points b. use headings for the points c. begin by saying how many points your e-mail will cover d. all of the above
When employees stop working, it can be said that the employees are:
A) bowling. B) picking. C) striking. D) picketing.