Self-aggregators are
A) businesses that specialize in collecting data and then reselling it to companies who need it.
B) companies that collect their own data from an array of locations and use it to make business decisions.
C) firms whose executives strive to be quoted in syndicated news outlets to gain publicity.
D) enterprises that develop the technology needed to analyze data on consumer preferences.
B
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Ethical issues that arise during the data preparation and analysis step of marketing research process pertain mainly to the researcher
Indicate whether the statement is true or false
Which of the following statements about professionalism in the workplace is most accurate?
A) Unprofessional behavior affects only the individual who displays it. B) More organizations are establishing procedures or policies to encourage professionalism. C) Employees need to exhibit professional behavior only when working at their desks. D) You exhibit professional behavior only through nonverbal actions such as dressing appropriately or maintaining eye contact with others.
Some subjects, such as wages and hours, are compulsory subjects of collective bargaining
Indicate whether the statement is true or false
In CASE 8.2 MacNeil Automotive Products, Ltd. v. Cannon Automotive, Ltd. (2010), MacNeil subcontracted with Canon Automotive to provide floor mats on automobiles. MacNeil claimed the mats were defective and breached the express warranty. The main question before the court was whether:
a. the sales talk constituted an implied warranty for fitness of purpose. b. the sales talk constituted an implied warranty of merchantability. c. the sales talk was puffery or an express warranty. d. the sales talk properly disclaimed all express warranties.