When the reader will not directly benefit from granting the favor you request, your persuasive message should
A) adopt a less confident tone.
B) use language appealing to the reader's emotions.
C) show how someone other than you will benefit.
D) stress the objective evidence justifying your request.
E) use the first paragraph to tactfully make your request.
C
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Differentiate between styles, fashions, and fads. Illustrate your response with examples of each
What will be an ideal response?
Fiskar's "Fiskateers," a program for the company's most loyal customers that has increased online interaction and sales, is an example of ________
A) social network marketing B) sponsorship C) transactional marketing D) broadcasting E) advertising
Which of the following characteristics of a sales manager provides evidence of structure?
A) Policies and procedures are clearly defined. B) Each salesperson is treated as an individual. C) Efficient communication is given a high priority. D) Members of the sales force receive regular recognition. E) Salespeople are encouraged to solve their own problems
The theory of comparative advantage implies that you should allow another firm to perform work activities for your company if that company can do it more productively than you can
Indicate whether the statement is true or false