Social media
A) can compete dollar-for-dollar with traditional advertising media.
B) are really a platform for non-media connectors to communicate.
C) are a passing fad and rarely taken seriously by MPR professionals.
D) are generally ineffective channels for consumer-generated marketing.
E) have grown the slowest among all new technologies.
B
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Consider a coupon bond that pays $350 every year and repays its principal amount of $5,000 at the end of four years. If the annual rate of discount is 6 percent, what is the present value of the bond?
What will be an ideal response?
Which of the following is not one of the types of business processes that should be considered, according to Kaplan and Norton, when considering the Process Perspective of the Balanced Scorecard?
A. Innovation processes. B. Customer management processes. C. Regulatory and social processes. D. Business continuity processes. E. Operations management processes.
Southwest Airlines illustrates a high-involvement company
Indicate whether the statement is true or false
Gina wanted to start a decorating business. She identified several possible target markets, but decided to serve a market composed of recently married couples that owned their first home. Gina appears to be following the ________ approach.
A. mass marketing B. single target market C. combined target market D. multiple target market E. niche market targeting