Which method of gathering survey data is the most respected?
A. Face-to-face interviews
B. Internet questionnaires
C. Telephone interviews
D. Mailed questionnaires
A. Face-to-face interviews
Rationale: They are able to probe for more information in the event that they sense that the respondent has more information. They promote the use of different data collection techniques. For instance, open-ended questions and visual aids such as cue cards or visual aids. On the contrary, the cost is a major disadvantage for face-to-face interviews. They require a staff of people to conduct the interviews, which means there will be personnel costs. Personnel is the highest cost a business can incur. It's difficult to keep costs low when personnel is needed.
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