In the Celtex case study, Leo Garcia, President of the synthetic chemical division, regularly fails to sell his products to and through the consumer products division. This is because:
A. the head of the consumer products division does not understand the difference between price and value.
B. Celtex has a faulty organizational structure that regularly cheats Garcia.
C. Garcia produces inferior products.
D. there is a market-based alternative to his products that are cheaper.
Answer: D
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