Which type of advertisement or sales presentation presents both good and bad points?
A) unbiased message
B) one-sided message
C) two-sided message
D) positive/negative message
E) balanced message
C) two-sided message
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Who developed the concept of mental age and published the first successful test of intelligence?
A. Lewis Terman B. Charles Spearman C. Alfred Binet D. David Wechsler
Arnold is not a cheerleader and doesn't know any cheerleaders personally, but when he sees them at the football games, they are always smiling. Arnold is likely to
a. think about specific cheerleaders rather than the group stereotype. b. notice the ways in which each cheerleader is unique. c. be able to distinguish cheerleaders from one another only if they are smiling. d. think that all cheerleaders are happy.
The term for all the environmental influences that affect development after conception is:
proteins. nature. nurture. amino acids.
Which one of the following test formats has little face validity, that is, no apparent connection with the stated purpose of the test?
a. True/false b. Multiple choice c. Forced choice d. Short essay