What event marked the beginning of e-commerce?
A) The first product sold online.
B) The first domain name registered.
C) The first e-mail sent.
D) The first paid advertisements placed on a Web site.
E) The first product advertised online.
D
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Which of the following is not part of the information provided by HR management to support management decisions?
a. generating a variety of HR forms and documents b. preparing management reports c. preparing governmental reports d. all of these are part of the information provided by HR management
Which of the following statements is true concerning intangible assets?
a. Intangible assets have no economic substance. b. Intangible assets lack physical existence. c. Intangible assets are listed in the stockholders' equity section of the balance sheet. d. Intangible assets appear in the current assets section of the balance sheet.
Rebates are an example of ________ promotion
A) trade B) product-oriented C) price-oriented D) horizontal
The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a two-year subscription a free Otter phone case, car charger, ear phones, and speakers. In terms of Porter's Five Forces what is Victory Wireless attempting to achieve with this marketing strategy?
A. Decrease buyer power B. Increase substitute products C. Decrease supplier power D. Increase buyer power