Some of Body Shop's recent advertising has emphasized the difference between the company's principles and those of "mainstream" cosmetics companies on such issues as animal testing. As described here, Body Shop's ads illustrate positioning by:
A) competition.
B) niche.
C) quality/price.
D) attribute/benefit.
E) culture.
A
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Which scholar(s) created the Leadership Grid?
A. Stogdill B. Blake and Mouton C. French and Raven D. Ohio State University researchers
The single most important demographic trend in the United States is the ________
A) changing age structure of the population B) mobility of families C) changing family structure of the population D) increasing number of professional jobs E) increasing birth rate
(You and they, You and them) can join the group in Florida
What will be an ideal response?
Prentice Company had cash sales of $94,275, credit sales of $83,450, sales returns and allowances of $1,700, and sales discounts of $3,475. Prentice's net sales for this period equal:
A. $94,275. B. $176,025. C. $172,550. D. $174,250. E. $177,725.