The key element in a successful ad is the relevance of the appeal it has for the receiver of the message. This appeal should be as direct as possible

Indicate whether the statement is true or false


True .

Communication & Mass Media

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What did the OSA centennial celebration plan consisted of?

What will be an ideal response?

Communication & Mass Media

The speaker said, "Our organization is now Students Against Destructive Decisions,

not just against Drunk Driving. Even so, our name remains unchanged and imparts the same sense of urgency and dismay. Just call us SADD. " In her statement, "SADD" constitutes a/an _____. A) acronym B) connotation C) concrete word D) technical word

Communication & Mass Media

"It is always best to let the group decide." Make a case for why you agree or disagree with this statement. Give (an) example(s) to support you

What will be an ideal response?

Communication & Mass Media

News conferences should be called:

a. to get a news medium's attention to the organization b. to announce promotions c. to give awards or commendations d. only to allow access to a celebrity or expert on a tight schedule or in times of controversy to offer face-to-face access to a spokesperson.

Communication & Mass Media