Railroads were once operated based on the thinking that users wanted trains that would offer the most in quality, performance, and innovative features. The railroad managing companies overlooked the fact that there could be other modes of transportation. This reflects the ________ concept.
A) product
B) production
C) selling
D) marketing
E) societal marketing
A
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When using impression management, one might also use ______.
A. projection B. stereotyping C. ingratiation D. the contrast effect
Which of the following is included in comprehensive income?
A) Owners' investments B) Purchase of capital assets C) Preferred dividends D) Deferred gains or losses from derivatives
Which of the following reflects SFAS No. 109’s position regarding tax-loss carryforwards?
a. A tax-loss carryforward should not be recorded because future benefits are uncertain. b. Any excess of the tax-loss carryforward over deferred tax liabilities should not be booked. c. A tax-loss carryforward coming from an acquired corporation should not be recognized. d. A tax-loss carryforward should be booked as an asset in most cases.
Which element below is not one of the tactics for influencing others listed in the textbook?
a. Assertiveness b. Inspirational appeals c. Consultation d. Association building