An aging baby boomer population has led to increased interest in developing and marketing products to satisfy the needs of this large market. As a result, moisturizing lotions and creams like Oil of Olay are now repositioned as age-defying products. This is an example of which product repositioning action?

A. changing the value offered
B. trading up
C. reaching a new market
D. product modification
E. reacting to a competitor's position


Answer: C

Business

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Toppson Corp invested cash in a 9-month certificate of deposit (CD) on October 1, 2016 . If Toppson has an accounting period which ends on December 31, 2016, when would it most likely recognize interest revenue from the CD?

a. On December 31, 2016 only b. On July 1, 2017 only c. Both Dec. 31, 2016 and July 1, 2017 d. On October 1, 2016

Business

Retailers that have a website with store locations, store hours, product information, product reviews, promotion information, instant chats, etc. offer which type of value added activity?

A. Providing services B. Exclusive distribution C. Providing assortments D. Holding inventory E. Breaking bulk

Business

After all closing entries have been posted, the balance of the Income Summary account will be zero

Indicate whether the statement is true or false

Business

Under the EC Treaty, the right of member state nationals and firms to settle permanently and carry on a business throughout the EU is known as the ________

A. foreseeability standard B. freedom to provide services C. right to participation D. right of establishment

Business