__________ ratings gauge how attentive people are to certain television programs and ads

Fill in the blank with correct word


Engagement

Communication & Mass Media

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For an employment interview, you want to dress in whatever makes you comfortable

Indicate whether the statement is true or false

Communication & Mass Media

To help launch a new socially conscious children’s KidsCares television network, PR Firm CSRx created an interactive World Rescue bingo game. Parents print the World Rescue Bingo card. For the first month of programming, children look for a special rescue code to appear during their favorite new shows and match the code to the bingo card. Three codes matched down, across, or diagonally wins. Children enter the winning codes into a child-safe World Rescue Decipher app and learn which World Rescue KidsCares will be donating to: Project Water, Doctors Without Borders, or Endangered Species Adoptions. No purchase is required to play. Which type of corporate social responsibility engagement does this represent?

a. community volunteering b. corporate social marketing c. cause-related marketing d. cause promotions

Communication & Mass Media

One way to disrupt a presentation and silence a speaker is by whispering to a friend during the speech

Indicate whether the statement is true or false

Communication & Mass Media

You must have a clear understanding of what you want you want to have happen as a result of the ad

Indicate whether the statement is true or false

Communication & Mass Media