The second step in segmenting and targeting markets that link customer needs to marketing actions is to
A. group potential buyers into segments.
B. take marketing actions to reach target markets.
C. develop a market-product grid and estimate size of the overall market.
D. select target markets.
E. group products to be sold into categories.
Answer: E
You might also like to view...
ERP systems provide a ______.
A. real-time integrated view of a company’s core business processes B. monthly report on the company’s core business processes C. quarterly report on the company’s core business processes D. daily report on the company’s core business processes
Claims made by telephone or e-mail are just as effective as claims made in writing
Indicate whether the statement is true or false
The Bankruptcy Act of 1994 permits some small businesses to elect a "fast-track" for processing
its Chapter 11 case. Indicate whether the statement is true or false
The U.S. Patent and Trademark Office (USPTO) wants to review certain records of Omni App Corporation. The USPTO can legitimately gain access to the records through
a. agency coercion. b. infiltratingOmni App's computers without the firm's knowledge. c. public comment. d. Omni App's voluntary compliance.