Travis saw a television advertisement in which a cell phone service provider showed pleasant family scenes while some relaxing music played in the background. Later, when Travis is asked about this particular provider, he has a positive attitude toward their service, even though he actually uses a different cell phone service. Travis's attitude appears to have developed through the process of
a. cognitive dissonance.
b. classical conditioning.
c. observational learning.
d. operant conditioning.
B
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