Which of the following is the best example of a service industry that utilizes price complexity?
a. Fast food
b. Education
c. Cellular phone
d. Moving/transportation
e. Roofing
c
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In terms of using an impression management technique to respond to negative publicity, a company that makes the negative incident appear minor or trivial is using the remedial approach of:
A) expressions of innocence B) excuses C) justification D) apology
Which of the following is a similarity between a behaviorally anchored rating scale (BARS) and a behavioral observation scale (BOS)?
A. Both are cheap to develop. B. Both involve grouping employees into predefined frequencies of performance ratings. C. Both are developed from critical incidents. D. Both allow managers to rate the frequency with which each employee has exhibited effective and ineffective behaviors during the rating period.
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain
Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of the following traits? A) sincerity B) intelligence C) imagination D) sophistication E) ruggedness
________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments
A) Marketing control B) Marketing implementation C) Test marketing D) Market watch E) Market analysis