Public relations instructor and consultant Don Bates maintains that everything written for PR purposes must include what element?

a. 5 Ws and H
b. compelling headline of 20 letters or less
c. concrete call to action
d. boilerplate


c. concrete call to action

Communication & Mass Media

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According to psychologist Carl Rogers, ___________ people are positive, are optimistic, and help us feel good about ourselves

Fill in the blank(s) with correct word.

Communication & Mass Media

Which of the following best describes our default way of thinking?

A. a blank slate open to anything B. dependence on old models to preserve energy C. rigorous analyses of competing concepts D. mirroring the thought processes of authority figures

Communication & Mass Media

Although this conflict management style requires more time and effort than the rest, it is often considered one of the most positive and constructive

a. compromising b. collaborating c. accommodating d. cooperating

Communication & Mass Media

A speech that is about anything you can see or touch is a speech about an object

Indicate whether the statement is true or false

Communication & Mass Media