An advantage of using a panel of consumers for marketing research is
A. there will usually be one panel member who dominates the discussion and helps keep the conversation focused.
B. the company can find out if consumers change their purchasing behavior over time.
C. the discussion leader can help change negative panel responses into positive ones.
D. panel members are highly defined demographically, so it is relatively simple to replace an individual member without losing continuity.
E. panel members often help each other by bringing up ideas for discussion that others didn't initially think of but that were important to them.
Answer: B
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Jimmy, the marketing manager for an automobile manufacturer, observes frequent conflicts between two of his subordinates, Trent and Luke. He asks the human resource department to help, and the department's training manager, Emily, investigates. She tells Jimmy that the two subordinates lack interpersonal communication skills but would be likely to improve with proper training. This scenario suggests that Emily has conducted a(n)
A. instructional analysis. B. organization analysis. C. institutional analysis. D. person analysis. E. market analysis.
A data warehouse is for daily operations and often includes data for the current fiscal year only.
Answer the following statement true (T) or false (F)
Foreign reserves are used to
A. support foreign operations that are branches but not subsidiaries. B. provide military support to foreign operations, e.g., the French Foreign Legion, UN peacekeepers. C. cover foreign debt, import purchases, and other demands for foreign currency that banks might encounter. D. help foreigners who need additional funds.
Storage of unneeded inventory is a non-value added item
Indicate whether the statement is true or false