In developing an advertising program, marketing managers can make the five major decisions known as the five Ms. List and explain each of these Ms
What will be an ideal response?
The five major decisions are:
1. Mission–sales goals and advertising objectives
2. Money–factors to consider: stage in PLC, market share and consumer base, competition and clutter, advertising frequency, and product substitutability
3. Message–message generation, message evaluation and selection, message execution, and social-responsibility review
4. Media–reach, frequency, impact, major media types, specific media vehicles, media timing, and geographical media allocation
5. Measurement–communication impact and sales impact
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The bottom rows of a house of quality indicate the interrelationships between the characteristics
Indicate whether the statement is true or false
Crystal Glassware Company issues $1,042,000 of its 14%, 10-year bonds at 97 on February 28, 2019. The bonds pay interest on February 28 and August 31. Assume that Crystal uses the straight-line method for amortization. What net amount will be reported for the bonds on the August 31, 2019 balance sheet?
A) $1,012,303 B) $1,042,000 C) $1,009,177 D) $1,010,740
An example of a productive attitude could be
a. rudeness. b. sarcasm. c. envy. d. none of these choices.
Custom Ceramics Corporation makes ceramic products for commercial uses, including heat-resistant tiles for industrial ovens. When damage occurs in an oven at Duramold Plastics, Inc, liability may be imposed on Custom Ceramics if the tiles sold to Duramold were A) in perfect condition at the time of their sale
B) damaged by their use. C) substantially changed after their sale. D) in a defective condition that was the proximate cause of the damage.