Save Textbooks Inc. includes the cost of delivery in the pricing strategy when selling textbooks to school districts. What type of pricing strategy is it using?
A. Discounting
B. Transfer pricing
C. Geographic pricing
D. Captive pricing
Answer: C
You might also like to view...
Which of the following forms of co-ownership of real property applies only to married couples?
A) joint tenancy B) community property C) tenancy in common D) condominiums
Assume you are the marketing consultant for your university, which wants to focus its marketing efforts on retention of current students. You have a choice of segmenting the undergraduate student market on either a geographic or psychographic basis. What is the difference between the two? Which would you recommend, and why?
What will be an ideal response?
Changes to the master schedule during the frozen time fence may be requested only by the ______.
a. master scheduler b. senior executive c. production planner d. inventory manager
Which of the following is used when selling more of the firm's product or services to existing customers?
A. Vertical integration B. Market penetration C. Diversification D. Market expansion