Before Sandra opened her florist shop she read all she could about the floral industry
She also consulted several published research reports to understand growth patterns in the local area with particular interest in the location of florists throughout the city. This ________ helped her to decide on the location of her store.
A) primary data
B) secondary data
C) primitive data
D) tertiary information
E) licensed information
B
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A hyperbole form of cognitive message strategy is a claim that can be tested based on some attribute or benefit
Indicate whether the statement is true or false
Early versions of the SLII model, developmental levels of followers were referred to as ______.
A. confidence or openness B. readiness or maturity C. social judgment or emotionality D. skills or traits
Which of the following is LEAST likely to be interpreted as a violation of ethical standards with respect to a research proposal?
a. Assigning part of the project to less-qualified associates if you run short of time b. Completing the project before the proposed deadline c. Proposing to do a project for which you are under qualified d. Severely underestimating the cost of the project
The sales force composite forecasting method relies on salespersons' estimates of expected sales
Indicate whether the statement is true or false